“ So much of the world is advertising, and because of that, individuals feel that they have to present themselves as a package.” Jeff Koons, who uttered these words, certainly believes them. He is the man who helped coin and possibly even generate the phrase “Art Star”. Koons has devoted an almost equal amount of energy in cultivating his public persona as he has in generating his works, large scale, paintings and sculpture created in the visual lexicon of popular, consumerist culture.
Jeff Koons "Hulk"
"Diamond"
